AI visibility for clinics, with a human accountable for the work.
Serum helps med spas and cosmetic clinics become easier for AI search and patients to understand. I lead the research, strategy, client communication, and final review.
I'm Nadir, founder of Serum.
I've been working with med spas and similar client profiles for more than a decade. I built Serum for clinics where a recommendation can lead directly to a consultation, and I know how much trust sits behind that first click.
I stay close to the work from the first search to the final review, so you always know who is responsible for the thinking behind the recommendation.
Patients are asking different questions now.
Before booking, a patient may compare a provider, treatment, location, reputation, recovery, and cost across Google and AI assistants. A clinic can be excellent and still be difficult for those systems to understand.
Serum makes the gap visible at the patient-question level, then focuses the work on the pages and sources that can change the decision.
A simple path from question to action.
The work starts with evidence and ends with a clear next step.
Find out what patients see.
We test commercially relevant searches and record which clinics, providers, and sources appear.
Verify the gap.
We check the underlying page, profile, or source before calling something a problem.
Make the change and review it.
We prioritize the clearest action, explain what changed, and repeat the same checks so progress can be understood.
AI does the searching. I own the judgment.
AI helps us gather evidence, compare sources, draft options, and spot patterns. I review every query, source, page recommendation, and client-facing deliverable before it leaves Serum.
When a project needs extra design, development, content, or specialist support, I bring in the right person for the job. I make their role clear, coordinate the work, and remain responsible for the result.
View Nadir's LinkedIn profile. It is the public profile for the person responsible for Serum's work.
Clear corporate and investor websites.
Serum's main practice is AI visibility for clinics. We also offer website rebuilds for small public companies. I lead these projects, with specialist support where needed. Your team approves the content before launch.
See what AI assistants say about your clinic.
Start with the free snapshot, or book a call if you already know you want to discuss the work.