The reported metrics come from third-party source materials reviewed by Serum. They are not results achieved by Serum for a Serum client. Results vary by market, competition, website authority, and starting position.
The reported result
| Metric | Reported value | Measurement period |
|---|---|---|
| Tracked map pins improved | 97.44% | 30-day campaign; heatmap compares three weeks |
| Better average local position | +12 | 30-day campaign; heatmap compares three weeks |
| Pins ranking in top positions | 46% | 30-day campaign; heatmap compares three weeks |
What the result means
The source reports that 97.44% of tracked map pins improved during a 30-day campaign, with an average local-position gain of 12 places and 46% of pins reaching top positions.
The displayed before-and-after heatmap is marked as a three-week comparison. We preserve that distinction rather than treating the heatmap window and the stated campaign period as identical.
The evidence boundary
The source material does not provide raw account access, query definitions, grid settings, booked-patient data, revenue, or a complete change log. It does not establish a Serum result or prove that improved map positions became patients.
Search visibility, leads, bookings, and revenue remain separate evidence types. Serum connects them only when analytics, CRM, or calendar data supports the link.
How Serum applies the lesson
We establish the starting query set, record the baseline, improve the pages and local signals tied to patient discovery, and report each outcome at the level the available evidence supports.