The reported metrics come from third-party source materials reviewed by Serum. They are not results achieved by Serum for a Serum client. Results vary by market, competition, website authority, and starting position.
The reported result
| Metric | Reported value | Measurement period |
|---|---|---|
| Average local ranking | 18.8 → 9.5 | 20 days |
| Tracked geographic pins ranking | 18% → 84% | 20 days |
| Pins ranking top 3 | 1 → 7 | 20 days |
| Pins ranking top 10 | 2 → 13 | 20 days |
What the result means
For the high-intent query “dentist near me,” the source reports that tracked local visibility expanded from 18% to 84% while the average grid ranking improved from 18.8 to 9.5.
The practice reached the number-one position in parts of its target area, but the more meaningful result is the larger geographic footprint in which nearby searchers could find it.
The evidence boundary
The source material does not provide booked-patient data, revenue, the complete intervention log, or independent account access. It does not establish a Serum result or prove that ranking locations became patients.
Search visibility, leads, bookings, and revenue remain separate evidence types. Serum connects them only when analytics, CRM, or calendar data supports the link.
How Serum applies the lesson
We establish the starting query set, record the baseline, improve the pages and local signals tied to patient discovery, and report each outcome at the level the available evidence supports.