The reported metrics come from third-party source materials reviewed by Serum. They are not results achieved by Serum for a Serum client. Results vary by market, competition, website authority, and starting position.
The reported result
| Metric | Reported value | Measurement period |
|---|---|---|
| Organic traffic | +277% | 12 months |
| Organic keywords | +135% | 12 months |
| Keywords ranking Top 3 | +1,400 | 12 months |
What the result means
Over 12 months, the source card reports a 277% increase in organic traffic, a 135% increase in organic keywords, and 1,400 additional keywords ranking in the Top 3.
The source visual shows an upward trend, but it does not explain the exact calculation baseline behind each headline percentage.
The evidence boundary
The source material does not provide raw analytics access, traffic or keyword definitions, lead quality, admissions, revenue, a control group, or independent attribution. It does not establish a Serum result.
Search visibility, leads, bookings, and revenue remain separate evidence types. Serum connects them only when analytics, CRM, or calendar data supports the link.
How Serum applies the lesson
We establish the starting query set, record the baseline, improve the pages and local signals tied to patient discovery, and report each outcome at the level the available evidence supports.