Choose a med spa SEO agency by asking for a clear scope, relevant evidence, named responsibility for implementation, and a report you can check. Agree on the searches and outcomes before work starts. Keep access to your own website and measurement accounts.
Start with your clinic's actual problem
Before comparing agencies, write down your clinic location, priority treatments, existing website, and the question you need the work to answer. Are prospective patients failing to find you? Are they landing on pages that leave basic questions unanswered? Or are inquiries arriving without turning into booked consultations?
Those problems call for different work. A content package may help an incomplete treatment page. It will not explain why the front desk is missing inquiries. Our med spa SEO framework shows which website and clinic facts to review first.
For a Canadian clinic, ask how the agency will handle the actual service area and any languages your clinic supports. A Toronto-based team is not automatically evidence of experience in your city or specialty. Ask for the relevant work and who will do yours.
Use the same checklist for every agency
Copy these questions into your proposal review. Mark each answer as documented, unclear, or excluded. Resolve unclear items before comparing fees.
| Ask this | Request this evidence |
|---|---|
| Which searches and locations are included? | A written list of priority treatments, locations, queries, platforms, and the starting measurement date. |
| Which pages will you change? | Named URLs and a reason for each recommendation. Clarify whether new content or a redesign is included. |
| Who implements the changes? | A named owner for writing, development, checking, and publication. Identify work your clinic must arrange separately. |
| Who verifies clinic facts? | A review step for provider details, treatment wording, locations, and claims before they go live. |
| What does the report show? | An example with dates, source data, completed changes, unchanged results, and the next action. |
| What does the fee cover? | Currency, scope, term, taxes where applicable, and separately billed tools, content, advertising, or outside services. |
| Who controls the accounts and content? | Written access and handover terms for your website, domain, Search Console, analytics, and created materials. |
| What happens when we stop? | Notice period, any remaining charges, handover, and what happens to tools or changes installed during the engagement. |
Google's guide to hiring an SEO recommends asking about relevant work, measurement, industry and geographic experience, and communication. It also warns that no one can guarantee a first-place Google ranking. The checklist above is Serum's practical proposal-review framework.
Compare what will actually be delivered
The following wording examples are illustrative. They do not describe a real agency, client, price, or result.
A scope that leaves decisions open
“Monthly SEO, AI content, and reporting.” You still need to know which pages, which searches, who implements, and what the report measures. A long list of tool names does not fill those gaps.
A scope you can review
“Review the agreed treatment and location pages, document the starting searches, propose changes for clinic approval, implement the approved work, and repeat the agreed measurements in the next report.” This makes the sequence clearer. The proposal still needs named pages, delivery dates, fees, account terms, and responsibilities.
Ask each agency to complete the missing details. Then compare the work against your problem. You may need a focused correction project, a broader AI visibility program, or a website rebuild with a different scope.
Read the case study behind the headline
For every result, ask what was measured, when it was measured, and whose work produced it. A Google ranking, a mention in ChatGPT, and a booked consultation are different results.
- Context: Was the business a comparable clinic, location, and service mix?
- Method: Can you see the search wording, platform, date range, and starting point?
- Work: What changed during the period, and what else could have influenced the result?
- Ownership: Is this the agency's own client work, partner evidence, or an illustration?
- Limits: Does the case explain what it does not establish?
Serum's clinic AI visibility case includes its test method and limits. Apply the same questions to our evidence that you would apply to another agency's.
Agree on the scorecard before the work starts
Use the blank fields below to define the report with your agency. Keep the wording and measurement conditions consistent when comparing results.
| Measure | Complete before starting |
|---|---|
| Google Search | Property: ___ · date range: ___ · relevant query/page filters: ___ · clicks and impressions: ___ |
| AI visibility | Exact questions: ___ · locations: ___ · platforms: ___ · date: ___ · mentions and cited URLs: ___ |
| Clinic inquiries | Period: ___ · qualification definition: ___ · source: ___ · count: ___ |
| Consultations | Booked: ___ · attended: ___ · inquiry group and follow-up date: ___ |
| Work completed | Changed URLs: ___ · approval date: ___ · publication date: ___ · owner: ___ |
Google says its established SEO practices remain relevant to its AI features; it does not require special AI schema. A tool's optimization score is not a substitute for evidence that your clinic was found. Review the Serum measurement method to see how we record a visibility check.
Bring these decisions to the first call
Bring your website, service area, priority treatments, and the main problem you want solved. Ask the agency to explain the first proposed change, what information it needs from you, and what evidence would make it change course.
Serum offers a free visibility snapshot as a starting point. If the clinic fits a focused engagement, review the 90-day sprint scope and current terms. The scope, fee conditions, and measurement limits should be clear before you commit.
Frequently asked questions
What is the best med spa SEO agency in Canada?
The right fit depends on your location, treatments, existing website, scope, and budget. Ask agencies to show relevant work, explain the changes they recommend, and agree on how you will measure progress. A ranked list alone cannot establish that fit.
Should I buy SEO and AI visibility together?
They can share work on pages, clinic facts, and public evidence. Ask for separate reporting of Google performance and AI mentions so you can see what each part of the program achieves.
How do I compare agency prices fairly?
Compare the same locations, treatments, deliverables, implementation responsibility, reporting, and contract period. Ask which currency applies and which taxes, tools, content, advertising, or outside costs are additional.
Does a visibility guarantee mean guaranteed bookings?
No. Read the exact metric, conditions, and remedy. A fee arrangement tied to visibility does not establish a guarantee of inquiries, bookings, or revenue.
Sources
- Google Search Central: Do you need an SEO?
- Google Search Central: AI features and your website
- Google Search Central: Creating helpful, reliable, people-first content
This article covers marketing visibility. It doesn't provide medical, legal, privacy, or compliance advice.